The Automation Pipeline

A fully automated content engine — from scheduled trigger to published draft

Make.com Workflow

Real automation scenario running in production

Fires on configured days (Mon/Wed/Fri) at 9 AM UTC to initiate the pipeline.

Reads the next unprocessed keyword row from the content calendar spreadsheet.

Sends the engineered prompt to OpenAI API and receives the full article response.

Pushes the generated content to WordPress via REST API as a draft post with metadata.

Sends a notification to your Slack channel: "New draft ready for review" with the post link.

Custom-engineered system prompts ensure clinic-specific, medically accurate content

system-prompt.txt

1You are a senior medical content strategist with 15 years

2of experience in aesthetic medicine content marketing.

4# E-E-A-T COMPLIANCEE-E-A-T signals

5- Reference "board-certified practitioners"

6- Include "clinical studies suggest" phrasing

7- Demonstrate first-person clinical perspective

9# SEO REQUIREMENTSSEO targeting

10- Focus keyword density: 1.0-2.0%

11- Heading hierarchy: H1 → H2 → H3

12- Meta description: 150-160 characters

13- Internal links to service pages: 3-5

15# COMPLIANCE RULESCompliance rules

16- Use qualifying language: "may", "can help"

17- No absolute medical claims or guarantees

18- Include medical disclaimer at end

19- GDPR-safe: no patient data references

21# OUTPUT FORMAT

22- YAML front matter with title, slug, meta

23- ~1,800 words with FAQ section

24- Markdown with proper heading structure

Every article is built to meet regulatory and quality standards